Over the years, Out the Park has helped hundreds of clients hone their marketing strategies to meet the demands of the modern marketplace. Below is a list of our most successful campaigns.
Guardian News & Media
Introduce the brand to large culture loving audience
Find ways for audience to touch the brand
Contract negotiated and agreed with Glastonbury Festival.
8 branded sales points selling product
200,000 mini-Guides to the festival showcasing Guardian content handed to all festival goers upon entry
Branded merchandise including backpacks and ponchos used to incentivise sales and also increase brand penetration on site.
Thought leadership style events programmed on stage, featuring Guardian talent interviewing high profile celebrities and figureheads.
The Guardian US
Reinforce Guardian's music and culture coverage to influential audience at SxSW.
Make an impact on a low budget <$25k; in a space where brands spend millions of dollars in activation
We knew that the city's live music licenses finished at 1am, which created an opportunity to introduce the Guardian brand via a late night silent disco.
Branded headsets, DJ Battles and the novelty of the silent disco made the activity a hit on social media.