Case studies

Over the years, Out the Park has helped hundreds of clients hone their marketing strategies to meet the demands of the modern marketplace. Below is a list of our most successful campaigns.

Out the Park supports Guardian at Glastonbury

Client

Guardian News & Media

 

Industry

Media

 

Challenge

Introduce the brand to large culture loving audience

Find ways for audience to touch the brand

 

Solution

 

 Contract negotiated and agreed with Glastonbury Festival.

Benefits include

8 branded sales points selling product

200,000 mini-Guides to the festival showcasing Guardian content handed to all festival goers upon entry

Branded merchandise including backpacks and ponchos used to incentivise sales and also increase brand penetration on site.

Thought leadership style events programmed on stage, featuring Guardian talent interviewing high profile celebrities and figureheads.

 

Silent Disco arrives at South by SouthWest, Tx 

Client

The Guardian US

 

Industry

Media

 

Challange

Reinforce Guardian's music and culture coverage to influential audience at SxSW.

Make an impact on a low budget <$25k; in a space where brands spend millions of dollars in activation

 

 

Solution

We knew that the city's live music licenses finished at 1am, which created an opportunity to introduce the Guardian brand via a late night silent disco.

Branded headsets, DJ Battles and the novelty of the silent disco made the activity a hit on social media. 

 

Our address:

Contact Us: 

richard.j.thompson@outthepark.london

Tel: +44 7771 958012

 

News

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